The UK retail search battle - Amazon vs Google

Search, as part of the wider media mix, continues to hold a large share of advertiser budget in the UK. Google has been the dominant force in search for what seems like forever but Amazon has been talked about as the young pretender for a little while, particularly for product search.

We decided to take on the analysis ourselves, across seven of the largest retail categories, in order to provide a quantitative, up to date picture of the retail search landscape in the UK. The findings even took us by surprise! The Amazon vs Google retail search battle is much much closer than many would think.

Download the full report via the link below for insight into Beauty, Fashion, Grocery, Pet Supplies, Home & Kitchen, Health and Personal Care, and Consumer Electronics categories.