Tambo’s unique approach to Amazon Advertising is to not treat advertising in isolation - we consider the full flywheel. By that we mean that we understand and optimise the organic retail listing before we increase traffic to the listing using advertising. First, Tambo conducted an in-depth analysis of the existing listings and the Apple Cider Vinegar & Kombucha categories. We audited activity vs the key competitors and reviewed the customer trends and seasonality to understand the dynamics of the category.

We completely re-designed the assets, created a brand store and A+ content; we re-optimised the copy, titles, descriptions, launched new product ranges and advised on operational measures to improve account health metrics, ratings and reviews.

Only then did we re-launch with a completely new advertising structure, targeting the identified consumer trends and competitors through Sponsored Products & Sponsored Brand ads. Willy’s wanted to increase not just sales but to drive awareness of their brand and product range, so we used Sponsored Brands (with the newly created store) to reach new customers and work to awareness goals.