Global marketplace. Total standout. Explore how we’ve helped brands - from globally recognised to innovative start-ups - grow their presence. Both in the UK and around the world.
Case studies
Content Optimisation for FourFive
At fourfive, the mission is simple – help people lead healthier, happier lives through the power of CBD and Vitamin supplements – with only the highest quality plant extracts and ingredients. Fourfive’s premium blends are designed by world class scientists to fit seamlessly into their consumers’ daily routine, whether it’s taking CBD oil, capsules or vitamins. In 2023, we launched a fully optimised brand store, alongside A+, PDP images and copy, which, saw a 133% MoM increase in glance views and 92% sales units increase MoM.View case study
Content Optimisation for Twinings
With over 300 years of tea-making expertise, Twinings has grown from a little tea room, to a globally revered tea brand, celebrated for their quality blends and sustainable practices. In 2023, we launched a fully optimised A+ premium, PDP images and copy for Twinings’ Superblends, and saw a +5.6% conversion uplift.View case study
Content Optimisation for Wella Supernova
Established in Germany in 1880, Wella has grown into a global powerhouse in hair colouring, styling and care. Trusted by salon professionals and consumers, Wella’s diverse range of high-quality hair care offers innovative formulas and outstanding results. We were tasked with overhauling Wella Professionals on Amazon, optimising content for Ultimate Repair, Fusion, ColorMotion+, Oil Reflections, Elements, Invigo Color Brilliance, Invigo and Nutri Enrich ranges.View case study
Doubling new customer growth using AMC Gateway ASIN Insights
View case study8 Greens
8Greens is a dietary supplement brand that aims to help people to meet their daily minimum requirement of greens. The team were on the hunt for an Amazon partner to help them stand-out from the crowd and Tambo worked with them to ensure a premium shopping experience in the often overcomplicated market of wellbeing supplements in the UK and US.View case study
19 Crimes
19 Crimes is a brand that ignites the inner rogue in all of us, inviting us to challenge society with a rebellious narrative. Upon launching on Amazon UK, our challenge was to convey the attitude of the brand and the bold flavour of the different wines.View case study
Blossom Hill
The fun, approachable, yet sophisticated wine brand Blossom Hill needed a partner to help them communicate their brand ethos to customers shopping for wine on Amazon. Their challenge to us? To ensure that the brand gained a higher ranking in an already crowded wine market on Amazon UK.View case study
Caffé Nero
The well-known Italian-influenced coffee brand Caffé Nero utilised our expertise to overhaul their Amazon creative assets and stand out in a saturated Coffee category on Amazon UK.View case study
Califia Farms
Califia Farms produce innovative, healthy, and tasty plant-based alternatives to dairy, including a wide range of plant milks, barista products, and brewed-to-blend coffees. As one of the leading plant-based beverage brands in the US, Califia Farms wanted to challenge for the best seller position during 'Veganuary'.View case study
Carex
The well-known and loved household brand Carex, enlisted our expertise to refresh their Amazon UK Brand Store. After having undergone a rebrand, the store became dated and didn’t reflect the new brand claims. So, we reworked the structure of the store by adding pages to showcase all the ranges and the brand. We then reworked each page with the updated brand look and feel, including their new fonts and the rainbow colourway.View case study
Coca Cola
Coca-Cola European Partners (CCEP) is a leader in one of the largest FMCG sectors in Europe. They offer consumers some of the world’s leading drinks brands, including Coca-Cola, Monster, Schweppes and Smartwater.View case study
Cusheen
Cusheen needed help to achieve growth in a highly saturated market. Challenging well-established supermarket brand names like Andrex who dominated market share was made even more difficult by the fact that Cusheen products are fulfilled using an FBM model.View case study
Fevertree
Fever-Tree is a British producer of premium drink mixers, making a variety of products, including tonic water, ginger beer and lemonade. They needed a partner to define and implement a more comprehensive approach to advertising on Amazon, having previously only run activity on a small scale in-house.View case study
Freesat
Freesat is a joint venture between the BBC and ITV. They have been in operation for over 12 years, delivering over two million homes with the best of linear TV and On Demand content over satellite. Freesat's platform carries over 170 channels, including over 20 in HD, as well as some of the leading free On Demand platforms, like BBC iPlayer & ITV Hub, as well as paid for On Demand services like Netflix, Britbox and Amazon Prime Video.View case study
ghd
A European Performance Review conducted by Tambo’s consultancy team, identified the need for further optimised content for ghd across all categories and markets. The existing content didn’t reflect the premium product and features. Showcasing a premium brand on Amazon is often a challenge, however, we produced premium and fully optimised engaging content for ghd across Amazon UK, France, Italy, Spain and Germany.View case study
GHD
GHD is a premium electrical beauty brand who sell a range of hairstyling products. GHD's hair straighteners are the top-selling straighteners of all time and have gained cult status amongst beauty editors, professional hair stylists and models alike.View case study
Itsu
itsu is a a British chain of East Asian-inspired fast food shops and restaurants, and also a grocery company. They currently trade from over 70 UK sites, and in 2020 they decided to launch their grocery range on Amazon.View case study
Kao Group
Bioré and John Frieda are premium skincare and haircare brands owned by the Kao Group, a leading cosmetics company based in Tokyo, Japan.View case study
Lily's Kitchen
Lily’s Kitchen is a natural premium pet food brand for dogs and cats. When Lily’s Kitchen first started working with Tambo in 2018, the company had seen year-on-year growth but the rate of this growth had begun to slow. An improvement in their Amazon ranking was needed to bring a step-change in performance.View case study
Medahuman
A progressive and forward thinking brand, Medahuman's vision was to be the leading CBD drinks brand in the Health & Wellness category. Working hand-in-hand with the Medahuman team, we launched the the first-ever CBD drinks brand on Amazon and helped them navigate the highly regulated category of Cannabidiol (CBD) drinks on Amazon UK.View case study
Molton Brown
Molton Brown is a British beauty brand known for its perfumes, home, and bath and body products. Having grown from small-scale artisans into an international luxury brand, Molton Brown needed a partner who could help them launch and grow on new platforms.View case study
PZ Cussons
PZ Cussons, an esteemed international consumer goods company, wanted to centralize Amazon best practices, to enhance data-driven decision-making across Retail, Advertising & Category for improving marketing effectiveness.View case study
ROAM
After becoming uncomfortable with the idea of consuming powder and synthetic bars, the ROAM created an alternative to flapjacks, cookies, and hyper sweet bars. They turned our attention to harnessing one of the most nutrient-dense foods we have available to them - grass-fed beef! In preparation for their launch on Amazon, Tambo helped ROAM create on-brand retail-ready Amazon listings in order to breakthrough the crowded high-protein snack market.View case study
Secret Saviours
Secret Saviours is a small team of mums and medical specialists who are passionate about helping women prevent stretch marks. In fact, they’re the only skincare system in the world that’s clinically proven to do so.View case study
Treasury Wine Estates
Tambo worked with the Treasury Wine Estates EMEA Leadership team to define their E-Commerce strategy in the UK. The Tambo consultancy team spent three months in the business to understand their e-commerce set up, evaluate their performance and redefine their E-commerce strategy.View case study
Willy’s
When the Willy’s team engaged Tambo to grow their business on Amazon in 2020, they were struggling to grow or turn a high profit on Vendor Central and needed an Amazon-focused business partner to help them grow.View case study
