The Rise of Automated Influencer Marketing

New tools are turning influencer marketing into automated solutions, making influencer marketing accessible to everyone. Spliced.io has piqued our interest. It cuts time on outreach and claims to triple a brand's ROI.

Spliced.io is a private beta software designed to streamline influencer marketing for brands. It aims to transform the process into a more efficient, "push button" operation by providing access to a database of 50 million influencers with filtering options based on niche, following, and engagement. The software features automated marketing tools (e.g. pre-written outreach templates), detailed tracking of clicks, sales, and conversions per influencer, built-in affiliate management, and retargeting pixel activation. A very handy feature uses AI to match a brand to the most suitable influencers in their universe.

Access to Spliced.io in its current private beta phase is exclusively available through viewing a webinar replay and obtaining a special invite code, with a limited 48-hour window for access before the potential public launch.We think these tools provide three key benefits for brands. Firstly, it enables young brands or established brands with new products to quickly build social proof. Secondly, it provides a new source of traffic at a competitive price versus Amazon PPC. And finally, it brings influencer and affiliate marketing into one platform to enable more efficient campaignsWe will be giving these solutions a try and will report back on the results!