Major Update To AMC Makes Exclusive Feature FREE to All Users
Amazon has made a major update to Amazon Marketing Cloud (AMC), offering previously paid features completely free and introducing new AI tools. Brands now have broader access to insights and audience-building capabilities, without needing large budgets or technical teams.
What’s New:
Free Access to Amazon Insights, Brand Store Insights, and Your Garage data
AI SQL Generator to turn plain English into audience queries
Five-Year Data Lookback for long-term customer analysis
What This Means for Brands:
Smarter Targeting
Use rich data to build refined audiences.
Example: A skincare brand targets shoppers who bought anti-ageing products and browsed retinol but didn’t buy.
Faster Campaign Building
AI removes the need for coding.
Example: A small fashion brand can quickly find lapsed buyers with a simple prompt and launch a retargeting ad.
Better Full-Funnel Insights
Access to Brand Store and Garage data helps optimise the journey.
Example: Promote products frequently saved to wishlists for higher conversions.
Long-Term Strategy
Five years of data reveals patterns and loyalty.
Example: A snack brand sees returning customer trends and adjusts seasonal campaigns.
A Level Playing Field
Small brands gain access to tools once reserved for large advertisers.
Example: A pet food company analyses cross-category habits to build bundles.
In Summary:
AMC is becoming more important than ever. With increased access, AI-powered tools, and deeper data, it’s now a key ingredient in any successful Amazon strategy. Here at Tambo, we’re committed to continuing to embrace AMC and educate our brands and audiences, as we see it becoming a core driver of performance across all aspects of Amazon advertising.
