Key Takeouts from Tambo Talks Live on Wednesday 13th November

We were delighted to welcome our clients, Amazon friends and our partners to the third edition of Tambo Talks Live held at the wonderful penthouse studio at Fora in Borough London. Nearly 80 people enjoyed presentations from Amazon, Audience Project and Tambo mixed with a Q&A session from our award-winning clients on how to use Amazon's data power to build your brand and drive sales. Thanks to Ben, Martyn, Julia, Emily, Andrew, Jake and Ramzy for their contributions. Here are the key takeouts:

• AMC is now everywhere. Sponsored ads and retail data is available in AMC enabling full funnel analysis and attribution.
• There are new Audience Insights in AMC that provide useful demographic audience data which can be used to create new audiences in the DSP
• Tambo Compass v3 with enhanced usability, new audience targeting, richer insights (e.g. time to conversion) and 1P data upload capability
• Prime video ads have new features that drive engagement with viewers. Their are new sponsorship opportunities that drive mass reach particularly among 18-34 and female audiences.
• 1P data integration into AMC produces campaigns that can deliver -18% reduction in CPA
• Ingesting, enriching and activating 1P data into AMC drive results through better look a like audiences, Targeting and exclusion
• Amazon's new Creative Studio uses AI to generate images at speed to fit product features, enabling more specific executions and better creative optimisation of Amazon Ads
• The audience overlap within the ecosystem of digital media (Meta, Apple, Amazon, Google, Netflix, ITV etc..) drives inefficiency in spend. Audience Project, a SaaS solution for brand through smart measurement significantly improve cost per incremental reach and Profit ROI
• Tambo's Clairol Professional Prime Video campaign, a finalist at Amazon's Global Advertising Awards was the result of strong collaboration and careful planning between Tambo, Wella and Amazon.
• The award winning Curel Skincare campaign at the Global Advertising Awards used the strength of the product to drive conversion. Customer reviews for Curel for the focal point of the advertising which drove higher views and better conversion.