Grocery Shopping made easy with AI

AI Shopping agents will revolutionise how we buy goods and services. Whilst there are some rough edges to the technology which makes them unreliable at the moment, you can see their potential to replace the current shopping interfaces. We found a nice example yesterday of someone leveraging ChatGPT's new Operator AI interface to find a recipe and then add ingredients to a retailers cart. Watch it here.

You can see it got a bit muddled with the number of eggs that were needed and went to checkout rather than adding to cart, but it wasn't far off. The technology will get better quickly and soon will be able to handle more complex requests. And you could imagine, rather than typing your recipe into an AI tool you could ask Alexa to do it all for you. All you need now is a robot to make it the meal for you!These changes are not going to happen this year but retailers and brands need to start considering the implications on how they prepare products, packaging and content.

Now is the time to learn and experiment to get ahead of these changes.