Amazon Prime Day Tips

Are you looking to take advantage of Amazon Prime Day to boost your sales and grow your business? With the deadline for Prime Day deals submission quickly approaching, now is the time to start planning and preparing.

At Tambo, we always love playing the guessing game when it comes to Amazon Prime Day! This year, we're eagerly anticipating the event, and while the official dates have not been announced, we're taking our best guess that it will occur on July 10th and 11th.

Here are 10 tips to help you make the most of Prime Day:

1. Submit your Prime Day deals before the deadline
   
   The deadline for submitting your Prime Day deals is April 28th, so make sure you get your deals in on time to take advantage of this shopping event.
   
2. Align promotions with ad campaigns
   
   To get the most out of your Prime Day promotions, it's essential to align them with your advertising campaigns. This will help to increase your visibility and drive more traffic to your Amazon listings.
   
3. Optimise content and reviews
   
   Having high review ratings and optimised content is crucial to stand out during Prime Day. Make sure to optimise your featured listings and ensure that you have high review ratings to boost your visibility and increase conversion.
   
4. Use external traffic
   
   Leverage external traffic sources such as social media, email marketing, and Google Ads to drive shoppers to your Amazon featured products. This will help to increase your sales and boost your visibility during Prime Day.
   
5. Focus on your profitable ASINs
   
   Make sure to focus your promotions on your most profitable ASINs to maximise your ROI during the festive event.
   
6. Think long-term
   
   Consider the long-term impact that your Prime Day deals will have on your listings. Make sure to evaluate the success of your promotions after the event and adjust your strategy accordingly.
   
7. Check promotion prices
   
   Check your promotion prices against other retailer offers to avoid having your Buy Box or listing suppressed. Make sure that your deals are competitive and stand out from the competition.
   
8. Prepare for high demand
   
   Be prepared for the high demand during Prime Day by having sufficient inventory, fast shipping, and excellent customer service.
   
9. Monitor your deals closely during the event
   
   Monitor your deals as much as possible during Prime Day to ensure that everything is running smoothly. During the Prime Day event, we at Tambo are collaborating with our Australian team to ensure that our clients' accounts running deals are being closely monitored 24/7.
   
10. Have fun!
    
    Finally, remember to have fun and enjoy the event! Prime Day can be a stressful time for businesses, but it's also an exciting opportunity to showcase your products and increase your sales.

Amazon Prime Day is a significant sales event that can help businesses to boost their sales and visibility. By following these tips, you can increase your chances of success on Amazon Prime Day.

Don't forget to submit your deals before the deadline, focus on profitable ASINs, and leverage external traffic to increase your visibility and sales. Finally, make sure to have fun and enjoy the event!

Amir Elam, Associate Director

Check out our advertising top tips for Prime Day