Amazon launches Streaming TV Plus
Amazon launched Streaming TV Plus in the UK from March. This makes streaming TV on Amazon, more accessible, more price efficient and more manageable via the DSP console. Gain access to a wide range of content for Prime Video, Twitch, and Amazon Publisher Direct through a single, integrated campaign, rather than separate ones.
We think this would be a great addition to a full funnel plan as it enables brands to extend their reach to more customers across multiple streaming channels in a single campaign, driving more visibility to their products on and off Amazon.
Please get in touch if you are interested in adding this solution to your media plan.
